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Sep 18
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Millennials Mostly Talk About Brands Offline. Which Media Drive Their WM Impressions?

source: Online recommendations might be as influential as in-person ones, but the vast majority of word-of-mouth (W-O-M) impressions about brands occur offline, at least among Millennials (18-34).

Millennials Mostly Talk About Brands Offline. Which Media Drive Their WM Impressions?

source: Online recommendations might be as influential as in-person ones, but the vast majority of word-of-mouth (W-O-M) impressions about brands occur offline, at least among Millennials (18-34).

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Mobile Video Viewers Spending the Majority of Their Time With Snackable Content

source: Source: Ooyala Notes: A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length, per Ooyala’s latest quarterly report.

Mobile Video Viewers Spending the Majority of Their Time With Snackable Content

source: Source: Ooyala Notes: A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length, per Ooyala’s latest quarterly report.

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Brands Report Adoption of Data-Driven TV Ad Campaigns

source: Source: Adap.tv Notes: Brands surveyed for the Adap.tv report (limited to video ad buyers) estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales.

Brands Report Adoption of Data-Driven TV Ad Campaigns

source: Source: Adap.tv Notes: Brands surveyed for the Adap.tv report (limited to video ad buyers) estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales.

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How Are Enterprises Using Social Marketing

source: 7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing, …

How Are Enterprises Using Social Marketing

source: 7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing, …

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Print Newspaper Ads Seen A Key Influence on Consumer Shopping Behavior

source: Print newspaper ads are still a powerful medium for influencing consumer purchase behavior, details the Newspaper Association of American (NAA)

Print Newspaper Ads Seen A Key Influence on Consumer Shopping Behavior

source: Print newspaper ads are still a powerful medium for influencing consumer purchase behavior, details the Newspaper Association of American (NAA)

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Young Multi-Screeners Continue to See Live TV as Important

source: Source: Viacom Notes: Multi-screeners are twice as likely as single-screeners to say it’s important to watch their favorite shows live (47% vs.

Young Multi-Screeners Continue to See Live TV as Important

source: Source: Viacom Notes: Multi-screeners are twice as likely as single-screeners to say it’s important to watch their favorite shows live (47% vs.

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US Ad Spend Trends, by Medium, in Q2 2014

source: US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%, per the…

US Ad Spend Trends, by Medium, in Q2 2014

source: US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%, per the…

Sep 17
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The Uber effect: how San Francisco’s cab use dropped 65-percent

Source: Hailing a ride has never been easier — just take out your phone, tap on an app and wait for your internet-wrangled chauffeur to arrive.

The Uber effect: how San Francisco’s cab use dropped 65-percent

Source: Hailing a ride has never been easier — just take out your phone, tap on an app and wait for your internet-wrangled chauffeur to arrive.

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Tim Cook Ripped Apart Google’s Business Model In Two Paragraphs (AAPL)

Tim Cook Ripped Apart Google’s Business Model In Two Paragraphs (AAPL)

Source: http://www.businessinsider.com/tim-cook-privacy-letter-2014-9

Tim Cook

Apple CEO Tim Cook wrote an open letter to customers Wednesday detailing the company’s privacy policy.

One portion of the letter sticks out in particular, and it’s a clear jab at the way Google does business. Cook writes that many internet services are free, but use your personal data to market products to you.

“You are the…

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CPG Brands Adopting Programmatic, Now Second Behind Retail 09/17/2014

source: While Retailcompanies continue to be the biggest spenders in the programmatic space, Consumer Packaged Goods (CPG) companies emerged as the second biggest spenders in Q2 2014, after being the fifthhighest-spending vertical in Q1 2014.

CPG Brands Adopting Programmatic, Now Second Behind Retail 09/17/2014

source: While Retailcompanies continue to be the biggest spenders in the programmatic space, Consumer Packaged Goods (CPG) companies emerged as the second biggest spenders in Q2 2014, after being the fifthhighest-spending vertical in Q1 2014.

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drag2share: Facebook App Install Ads CPM and CTR Benchmarks

source: —-drag2share - drag and drop RSS news items on your email contacts to share (click SEE DEMO)

drag2share: Facebook App Install Ads CPM and CTR Benchmarks

source: —-drag2share - drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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Note the User Agents That Are Bots or Non-Human

Note the User Agents That Are Bots or Non-Human

​Source:  ​

http://www.botsvsbrowsers.com/category/30/index.html

​BOT ​

USER AGENT CATEGORIES

ALL BOTS (19,539) ​

FACEBOOK RELATED (59)
TWITTER RELATED (82)
RSS RELATED (100)
GOOGLEBOT (6,080)
YAHOO! (499)
BING (MSN BOT) (99)
ASK JEEVES / TEOMA (117)
SITEMAP RELATED (14)
GOOGLE EARTH RELATED (78)
ALEXA (6,901)
GOOGLE CODE APPENGINE (845)
NUTCH BOTS (520)
ICHIRO BOTS (23)
YACY BOTS (338)
SCRIPT INJECTIONS…

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Another Reason to Love Digital: Online Food Ordering - eMarketer

Another Reason to Love Digital: Online Food Ordering – eMarketer

source: http://www.emarketer.com/Article.aspx?R=1011200

High levels of convenience and efficiency have always been part of the dining-out proposition—speed
rules most restaurant segments—but now digital technologies, led by smartphones and tablets, are fueling an even greater push for immediacy, according to a new eMarketer report, “US Restaurant Sector: Digital Ordering and Mobile Payment…

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Does the Apple Watch Have What Consumers Want? - eMarketer

Does the Apple Watch Have What Consumers Want? – eMarketer

source: http://www.emarketer.com/Article.aspx?R=1011199

Apple introduced the Apple Watch last week, jumping into the buzzed-about world of wearables. So, what will smart-watch shoppers be looking at when sizing up Apple and its competition?

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According to August 2014 polling by GfK, price was the top criteria when it came to purchasing a…

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