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Aug 27
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Google May Release Two New Smartphones This Year, And One Of Them Will Be Gigantic (GOOG)

Google May Release Two New Smartphones This Year, And One Of Them Will Be Gigantic (GOOG)

Source: http://www.businessinsider.com/new-google-nexus-smartphones-2014-8

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Google is reportedly planning to release two new smartphones this year, one with a 5.9-inch screen and another with a 5.2-inch display, according to Phone Arena’s Michael Heller.

Rumors about Google’s next smartphone have been circulating the Web for months.

We first heard that Google is planning to launch a giant…

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Aug 12
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Top 100 B2B Advertisers

source: Source: Ad Age Notes: Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion, according to Ad Age DataCenter’s analysis of Kantar Media measured media spending data.

Top 100 B2B Advertisers

source: Source: Ad Age Notes: Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion, according to Ad Age DataCenter’s analysis of Kantar Media measured media spending data.

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Digital Coupons Build Loyalty and Drive WM, Say Users

source: When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin, …

Digital Coupons Build Loyalty and Drive WM, Say Users

source: When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin, …

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Marketers Have Something Bad to Say About Mobile Search - eMarketer

Marketers Have Something Bad to Say About Mobile Search – eMarketer

source: http://www.emarketer.com/Article.aspx?R=1011098

As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time. But according to a Q2 2014 study by Kenshoo, both mobile search spending and performance have room for growth.

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The research looked at 85 search marketing…

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People Are Pretty Much Glued to Technology 24/7 - eMarketer

People Are Pretty Much Glued to Technology 24/7 – eMarketer

source: http://www.emarketer.com/Article.aspx?R=1011097

Remember when reading an email during a meeting was a big no-no? Or when texting on a date could get you dumped? Or when you could walk into a room and not see a mobile phone in everyone’s hand? Based on polling by CivicScience, those days are mostly gone.

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July 2014 research found…

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Aug 11
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drag2share: That Facebook Color App Is Malware

source: In your Facebook travels, you may have come across an ad for a Facebook application called “Facebook color changer,” which says it can change the color of your Facebook layout from the traditional royal blue to black, orange, yellow, green, purple, almost any color in the spectrum.

drag2share: That Facebook Color App Is Malware

source: In your Facebook travels, you may have come across an ad for a Facebook application called “Facebook color changer,” which says it can change the color of your Facebook layout from the traditional royal blue to black, orange, yellow, green, purple, almost any color in the spectrum.

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Snapchat Is Exploding In Popularity

Snapchat Is Exploding In Popularity

Source: http://www.businessinsider.com/chart-of-the-day-snapchat-is-hotter-than-twitter-2014-8

For the longest time, the three most dominant social networks were Facebook, Twitter, and LinkedIn. But now, after the company turned down a $3 billion acquisition bid in November and talks of a $10 billion valuation earlier this year, there’s no app hotter than Snapchat right now

There’s data to prove…

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US CMOs Rank Key Concerns

source: Asked to choose from 4 issues that keep them up at night, a plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern, according to data provided to MarketingCharts from a recent Korn Ferry survey.

US CMOs Rank Key Concerns

source: Asked to choose from 4 issues that keep them up at night, a plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern, according to data provided to MarketingCharts from a recent Korn Ferry survey.

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Which Online Brand Content Formats Get the Nod From Consumers?

source: Recent research has found a general distrust for sponsored content, but new survey results…

Which Online Brand Content Formats Get the Nod From Consumers?

source: Recent research has found a general distrust for sponsored content, but new survey results…

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Top B2B Marketers Increased Digital Ad Spend Most

​ The 100 largest business-to-business advertisers last year spent an estimated $4.9 billion on U.S. b-to-b ads, up 3.4% over 2012, according to Ad Age DataCenter’s analysis of measured-media spending data from Kantar Media.

Top B2B Marketers Increased Digital Ad Spend Most

​ The 100 largest business-to-business advertisers last year spent an estimated $4.9 billion on U.S. b-to-b ads, up 3.4% over 2012, according to Ad Age DataCenter’s analysis of measured-media spending data from Kantar Media.

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Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows 08/11/2014

source: Viewability matters when it comes to digital advertising — if ads are more likely to be seen, they are more likely to be effective — but what is the relationship between viewability andcertain branding metrics such as purchase intent, message recall and product awareness?

Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows 08/11/2014

source: Viewability matters when it comes to digital advertising — if ads are more likely to be seen, they are more likely to be effective — but what is the relationship between viewability andcertain branding metrics such as purchase intent, message recall and product awareness?

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Social Ads

source: Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%), reports Mintel in…

Social Ads

source: Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%), reports Mintel in…

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B2B Product Spending Shows Modest Growth

source: Business spending has seen “modest growth” over the last few years, reports Epsilon in its…

B2B Product Spending Shows Modest Growth

source: Business spending has seen “modest growth” over the last few years, reports Epsilon in its…

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Retail Brands Increasingly Advertising Discounts in Their Emails

source: Source: L2 Think Tank Notes: Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2′s “

Retail Brands Increasingly Advertising Discounts in Their Emails

source: Source: L2 Think Tank Notes: Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2′s “

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Most Popular Social Apps Among Millennial Smartphone Users

source: Source: comScore Notes: Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.

Most Popular Social Apps Among Millennial Smartphone Users

source: Source: comScore Notes: Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.