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Jul 27
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Consumer Spending Trends: Deal-Seeking Behavior Prevalent

source: Consumers are more likely to be found shopping around for deals than making impulse purchases and going shopping just for fun, …

Consumer Spending Trends: Deal-Seeking Behavior Prevalent

source: Consumers are more likely to be found shopping around for deals than making impulse purchases and going shopping just for fun, …

Jul 25
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drag2share: THE CLOUD COMPUTING REPORT: How Different Cloud Services Are Competing For Users And Pushing Up Usage

source: Consumers are already using the cloud widely, even if a lot of them don’t know it.

drag2share: THE CLOUD COMPUTING REPORT: How Different Cloud Services Are Competing For Users And Pushing Up Usage

source: Consumers are already using the cloud widely, even if a lot of them don’t know it.

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Most Popular Facebook Ad Targeting Criteria

source: Here is a glimpse at how popular the different Facebook ad targets were amongst those we surveyed.

Most Popular Facebook Ad Targeting Criteria

source: Here is a glimpse at how popular the different Facebook ad targets were amongst those we surveyed.

Jul 24
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Global B2C E-Commerce Sales Forecast to Grow by 19.3% This Year

source: Source: eMarketer Notes: B2C e-commerce sales will grow by 19.3% this year to reach $1.47 trillion, per eMarketer’s estimates.

Global B2C E-Commerce Sales Forecast to Grow by 19.3% This Year

source: Source: eMarketer Notes: B2C e-commerce sales will grow by 19.3% this year to reach $1.47 trillion, per eMarketer’s estimates.

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Social Media Sites Ranked by User Satisfaction

source: Source: American Customer Satisfaction Index (ACSI) Notes: Customer satisfaction with social media websites improved by…

Social Media Sites Ranked by User Satisfaction

source: Source: American Customer Satisfaction Index (ACSI) Notes: Customer satisfaction with social media websites improved by…

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Facebook in Q2: Mobile Accounts For 62% of Ad Revenues; 81% of MAUs

source: Source: Facebook Notes: Facebook’s advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion, of which mobile comprised 62%, up from 41% share a year ago.

Facebook in Q2: Mobile Accounts For 62% of Ad Revenues; 81% of MAUs

source: Source: Facebook Notes: Facebook’s advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion, of which mobile comprised 62%, up from 41% share a year ago.

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How CMOs and CIOs Feel About Collaboration

source: Last year, 44% of global CMOs surveyed by Accenture felt that there was no need for alignment with CIOs…

How CMOs and CIOs Feel About Collaboration

source: Last year, 44% of global CMOs surveyed by Accenture felt that there was no need for alignment with CIOs…

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Facebook Ad CTRs Up in Q2

source: The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%, details Nanigans in its latest…

Facebook Ad CTRs Up in Q2

source: The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%, details Nanigans in its latest…

Jul 23
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drag2share: NASCAR Is In Big Trouble As Team Values Continue To Shrink

source: Things are going well for NASCAR’s top team, Hendrick Motorsports, which includes some of the sport’s top drivers, including Jeff Gordon, Kasey Kahne, Jimmie Johnson, and Dale Earnhardt Jr.

drag2share: NASCAR Is In Big Trouble As Team Values Continue To Shrink

source: Things are going well for NASCAR’s top team, Hendrick Motorsports, which includes some of the sport’s top drivers, including Jeff Gordon, Kasey Kahne, Jimmie Johnson, and Dale Earnhardt Jr.

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eBay’s ticket site StubHub says it’s the victim of a ‘global fraud ring’

Source: StubHub has revealed that it’s been the victim of a global fraud operation that’s lasted longer than a year.

eBay’s ticket site StubHub says it’s the victim of a ‘global fraud ring’

Source: StubHub has revealed that it’s been the victim of a global fraud operation that’s lasted longer than a year.

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drag2share: Study Shows The Best-Informed Shoppers Buy Store Brands

source: If you’re already defending your choice to buy generic against an onslaught of high-profile ads, there’s new research to further bolster your case.

drag2share: Study Shows The Best-Informed Shoppers Buy Store Brands

source: If you’re already defending your choice to buy generic against an onslaught of high-profile ads, there’s new research to further bolster your case.

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drag2share: The Digital Video Advertising Report: Growth Forecasts And Viewability Scandals

source: Online video ads are one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats.

drag2share: The Digital Video Advertising Report: Growth Forecasts And Viewability Scandals

source: Online video ads are one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats.

Jul 22
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Consumer Goods Companies

source: Source: KPMG International / Consumer Goods Forum Notes: Some 56% of consumer goods executives identify data analytics as “very” or “critically” important to their strategy this year, with omni-channel/digital strategy (54%) and regulatory compliance (54%) closely following.

Consumer Goods Companies

source: Source: KPMG International / Consumer Goods Forum Notes: Some 56% of consumer goods executives identify data analytics as “very” or “critically” important to their strategy this year, with omni-channel/digital strategy (54%) and regulatory compliance (54%) closely following.

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How Companies Are Using Insights From Social Data

source: Source: MIT Sloan Management Review / Deloitte Notes: Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts, with a significant proportion leveraging social data for greater visibility into operations or communications.

How Companies Are Using Insights From Social Data

source: Source: MIT Sloan Management Review / Deloitte Notes: Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts, with a significant proportion leveraging social data for greater visibility into operations or communications.

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Why Watch an Online Video Ad?

source: Online video ad views are burgeoning, and advertiser spending on video is increasing rapidly.

Why Watch an Online Video Ad?

source: Online video ad views are burgeoning, and advertiser spending on video is increasing rapidly.