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Jul 23
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drag2share: NASCAR Is In Big Trouble As Team Values Continue To Shrink

source: Things are going well for NASCAR’s top team, Hendrick Motorsports, which includes some of the sport’s top drivers, including Jeff Gordon, Kasey Kahne, Jimmie Johnson, and Dale Earnhardt Jr.

drag2share: NASCAR Is In Big Trouble As Team Values Continue To Shrink

source: Things are going well for NASCAR’s top team, Hendrick Motorsports, which includes some of the sport’s top drivers, including Jeff Gordon, Kasey Kahne, Jimmie Johnson, and Dale Earnhardt Jr.

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eBay’s ticket site StubHub says it’s the victim of a ‘global fraud ring’

Source: StubHub has revealed that it’s been the victim of a global fraud operation that’s lasted longer than a year.

eBay’s ticket site StubHub says it’s the victim of a ‘global fraud ring’

Source: StubHub has revealed that it’s been the victim of a global fraud operation that’s lasted longer than a year.

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drag2share: Study Shows The Best-Informed Shoppers Buy Store Brands

source: If you’re already defending your choice to buy generic against an onslaught of high-profile ads, there’s new research to further bolster your case.

drag2share: Study Shows The Best-Informed Shoppers Buy Store Brands

source: If you’re already defending your choice to buy generic against an onslaught of high-profile ads, there’s new research to further bolster your case.

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drag2share: The Digital Video Advertising Report: Growth Forecasts And Viewability Scandals

source: Online video ads are one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats.

drag2share: The Digital Video Advertising Report: Growth Forecasts And Viewability Scandals

source: Online video ads are one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats.

Jul 22
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Consumer Goods Companies

source: Source: KPMG International / Consumer Goods Forum Notes: Some 56% of consumer goods executives identify data analytics as “very” or “critically” important to their strategy this year, with omni-channel/digital strategy (54%) and regulatory compliance (54%) closely following.

Consumer Goods Companies

source: Source: KPMG International / Consumer Goods Forum Notes: Some 56% of consumer goods executives identify data analytics as “very” or “critically” important to their strategy this year, with omni-channel/digital strategy (54%) and regulatory compliance (54%) closely following.

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How Companies Are Using Insights From Social Data

source: Source: MIT Sloan Management Review / Deloitte Notes: Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts, with a significant proportion leveraging social data for greater visibility into operations or communications.

How Companies Are Using Insights From Social Data

source: Source: MIT Sloan Management Review / Deloitte Notes: Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts, with a significant proportion leveraging social data for greater visibility into operations or communications.

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Why Watch an Online Video Ad?

source: Online video ad views are burgeoning, and advertiser spending on video is increasing rapidly.

Why Watch an Online Video Ad?

source: Online video ad views are burgeoning, and advertiser spending on video is increasing rapidly.

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Paid Search Trends in Q2

source: Sources: IgnitionOne , The Search Agency , ;RKG; , Covario, Kenshoo…

Paid Search Trends in Q2

source: Sources: IgnitionOne , The Search Agency , ;RKG; , Covario, Kenshoo…

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Americans

source: Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories, according to…

Americans

source: Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories, according to…

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Facebook

source: Source: Shareaholic Notes: Facebook continues to cement its position as the leading social referrer of website traffic, referring a new high of 23.4% share of traffic to Shareaholic’s network of publishers in June, up from 9.3% share in June 2013, although the sample set used is continuously expanding, which may influence the longitudinal trends.

Facebook

source: Source: Shareaholic Notes: Facebook continues to cement its position as the leading social referrer of website traffic, referring a new high of 23.4% share of traffic to Shareaholic’s network of publishers in June, up from 9.3% share in June 2013, although the sample set used is continuously expanding, which may influence the longitudinal trends.

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Which Practices Are B2B Content Marketers Focusing On?

source: Only 1 in 7 B2B marketing leaders believe that their content marketing efforts have very effectively delivered business value during the past 12 months, with a slight majority 51% feeling instead that their efforts have only been somewhat effective, finds a…

Which Practices Are B2B Content Marketers Focusing On?

source: Only 1 in 7 B2B marketing leaders believe that their content marketing efforts have very effectively delivered business value during the past 12 months, with a slight majority 51% feeling instead that their efforts have only been somewhat effective, finds a…

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Top Objectives and Most Useful Metrics

source: Marketing automation tools are being used with a number of important objectives in mind, and have been generally successful in achieving those objectives, according to a…

Top Objectives and Most Useful Metrics

source: Marketing automation tools are being used with a number of important objectives in mind, and have been generally successful in achieving those objectives, according to a…

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Jul 21
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Yahoo Is Going To Buy Mobile Ad Company Flurry For Hundreds Of Millions (YHOO)

Yahoo Is Going To Buy Mobile Ad Company Flurry For Hundreds Of Millions (YHOO)

Source: http://www.businessinsider.com/yahoo-buying-flurry-2014-7

Flurry

Yahoo is buying mobile ad company Flurry, according to a Re/code’s Kara Swisher.

The acquisition is reported to be in the “hundreds of millions,” according to Swisher’s sources, and the deal is expected to be announced later today. TechCrunch reports that Yahoo will pay at least $300 million for Flurry.

Flurry is an app analytics…

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drag2share: FORECAST: A Quarter Of Consumers’ Payment Card Transactions Will Be CardPresent By 2018

drag2share: FORECAST: A Quarter Of Consumers’ Payment Card Transactions Will Be CardPresent By 2018

source: http://feedproxy.google.com/~r/businessinsider/~3/CKv78meaCOs/forecast-a-quarter-of-transactions-will-be-card-not-present-transactions-by-2018-2014-7

Card-not-present transactions include e-commerce and mobile payment transactions, online bill pay, over-the-phone transactions, and the like — basically any card-based transaction made without presenting a physical card to a merchant.

  • Total…

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